Do This, NOT That: Marketing Tips with Jay Schwedelson Ask Us ANYTHING: Your Q4 Cheat Codeđł Regifting Rules and the Gift Bag Debate đ | Ep. 442
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Nov 5, 2025 Discover how a simple, printable calendar can supercharge your year-end marketing and boost signups across B2B, consumer, and nonprofit sectors. Learn strategies for creating impactful industry event calendars and engaging wellness habit calendars. Explore the ins and outs of regifting etiquetteâit's okay if the gift is good! Plus, hear a strong defense of reusing gift bags. Get ready for practical tips and debunking of holiday myths!
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Make A High-Performing Year-End Calendar
- Create a downloadable calendar as a lead-gen asset between Nov 1 and Jan 15 to drive signups and downloads.
- Make it industry-specific, highlight your events, and promote it heavily every year for consistent growth.
Calendars Crush Other Content In Q4
- Calendars outperform other content heavily during the NovâJan window across sectors: B2B +300%, consumer +200%, nonprofit +160% per World Data Research.
- This makes calendar content the clear seasonal winner for capture-focused campaigns.
Build An Industry Events PDF
- For B2B, build an industry events PDF calendar and mark your webinars, launches, and exhibit dates in a distinct color.
- Push the calendar hard and repeat annually so your audience expects and downloads it each year.