Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLDđĄ <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
Nov 17, 2025
Moving woes lead to a lively discussion on a game-changing email tactic: animated GIFs. Adding GIFs can boost click rates by around 20%, making emails more engaging and lively. The hosts explore how these visual elements can effectively stop the scroll and tease video content. They also debunk concerns about GIFs harming email deliverability and share tools like AI and Canva for easy GIF creation. With plenty of humor along the way, this chat is packed with actionable insights for marketers!
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Moving Woes And Unpacked Boxes
- Jay and Daniel joke about how moving becomes torturous after age 30 and often leaves boxes unpacked for months.
- Daniel expects a two-week unpacking saga and worries the new house will feel empty with too much space.
Add GIFs To Boost Email Clicks
- Use animated GIFs in emails to stop the scroll and boost engagement quickly.
- Test GIFs in CTAs or hero images because Jay says they lift click-through rates ~20%.
Motion Grabs Subconscious Attention
- Animated GIFs function like simple motion magnets that catch subconscious attention.
- They work across sectors and email types, from B2B to nonprofit, because humans follow shiny moving objects.