Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES == Failing Fast Is a Power Move 🔥 <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
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Aug 11, 2025 Failure is not the end, but a stepping stone to growth in marketing. Embracing setbacks can lead to innovative strategies, as analyzing past flops provides invaluable insights. The hosts stress the importance of documenting mistakes and sharing them openly, creating a culture that celebrates learning. They discuss the power of quickly abandoning unsuccessful campaigns to save resources. Personal stories of diet flops add humor, highlighting that even in personal pursuits, failure can lead to important revelations. This conversation reveals failure's essential role in driving success.
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Embrace Failure To Grow
- Embrace failure as the main path to growth in marketing and business.
- Jay Schwedelson says comfort with failure unlocks experimentation and progress.
Treat Failures As Learning Docs
- Document every flop with clear takeaways so teams don't repeat mistakes.
- Daniel Murray urges converting failures into shared learning documents across the org.
Bucket Tactics And Share Learnings
- Break down failed tactics into buckets and log specifics like CTA and audience.
- Jay Schwedelson says celebrate sharing learnings and avoid blaming individuals.