Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395
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Aug 15, 2025 Tami Cannizzaro, CMO at Thryv and former executive at IBM and eBay, shares valuable insights on leveraging AI for small businesses. She discusses practical applications like AI-written responses to reviews that enhance customer trust. Tami explains the importance of a utility-first content strategy to simplify complex products. The conversation highlights how user-generated content boosts online visibility, and introduces upcoming tools like helper bots to streamline operations for busy owners.
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Utility-First Marketing Wins
- Tami Cannizzaro frames Thrive's marketing as providing utility through content that helps small businesses get found and grow.
- She says content draws businesses in, then technology and methodology convert them into customers.
AI Discovery Mirrors SEO
- Over 50% of small business owners are starting to use AI, according to Thrive's survey.
- Getting found in AI mirrors traditional SEO: strong listings, consistent keywords, and a good website still matter.
User Content Gains Influence
- User-generated content gains extra weight in AI-driven results, making community feedback crucial.
- Forums, Reddit, and reviews now influence discoverability more than before.