Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
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Aug 8, 2025 Emmy-winner Tony Gnau, founder of T60 Health and author of "Lights, Camera, Impact," shares his insights on effective video marketing. He discusses how your smartphone can outperform older cameras and debunks myths about expensive gear. Tony emphasizes treating video as a core marketing strategy, not a side project. He also explains the balance between DIY video and when to hire professionals. Plus, he reveals how B-roll can enhance storytelling while questioning its necessity depending on context.
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Tony Gnau's Video Journey
- Tony Gnau started making videos in junior high with a camcorder and later pursued TV news reporting.
- After 10 years, he launched his own video production company, focusing on storytelling through video.
Affordable Video Setup Advice
- Use your smartphone to create videos that won't embarrass your brand; entry-level video production can cost just a few hundred dollars.
- DIY video is great for top-of-funnel short form content, but professional video suits closer-to-conversion messaging better.
Video Must Integrate in Marketing
- Video shouldn't be a one-off project; it must integrate into all marketing activities for real traction.
- Regular video content is essential for website, newsletters, and social media to maintain engagement.