Social Media Marketing Podcast
Facebook Content Strategy 2025: What's Actually Working Right Now
Jan 2, 2025
Mari Smith, a leading Facebook marketing expert, shares her insights on boosting organic reach in 2025 amid the competition from TikTok. She discusses effective content strategies, emphasizing the role of short-form videos and real images for engagement. The conversation covers the rising popularity of live streaming and stories, as well as tips for leveraging Facebook's professional mode and analytics features. Smith also touches on innovative ad solutions powered by AI, making it easier for creators to optimize their content and connect with audiences.
46:20
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Quick takeaways
- Facebook still thrives with over 3 billion users, necessitating a renewed focus on engaging content strategies to capture organic reach.
- Interest-based algorithms enhance content visibility, allowing even those with few followers to achieve viral engagement through high-quality posts.
Deep dives
The Resilience of Facebook in Marketing
Despite perceptions of decline, Facebook remains the largest social media platform with over 3 billion monthly active users. It's crucial for marketers to reinvest their efforts in Facebook, as the app continues to evolve in response to user behavior and competitive pressures. The introduction of interest-based algorithms has transformed content visibility, allowing even new users to reach wider audiences outside their follower base. This shift underscores the importance of creating engaging content that can achieve viral status, regardless of follower count.
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