Social Media Marketing Podcast Facebook Content Strategy 2025: What's Actually Working Right Now
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Jan 2, 2025 Mari Smith, a leading Facebook marketing expert, shares her insights on boosting organic reach in 2025 amid the competition from TikTok. She discusses effective content strategies, emphasizing the role of short-form videos and real images for engagement. The conversation covers the rising popularity of live streaming and stories, as well as tips for leveraging Facebook's professional mode and analytics features. Smith also touches on innovative ad solutions powered by AI, making it easier for creators to optimize their content and connect with audiences.
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Return to Facebook
- Consider revisiting Facebook for organic marketing in 2025.
- The platform boasts over 3 billion monthly active users and offers resurgent organic reach.
Interest-Based Algorithm
- Facebook's algorithm now prioritizes interest-based content over solely friend-based content.
- This shift creates opportunities for broader reach, similar to TikTok's model.
Short-Form Video
- Leverage short-form vertical videos (Reels) up to 90 seconds.
- Prioritize a strong hook within the first few seconds to capture attention.