Revitalizing Facebook Marketing in 2025

This chapter explores the evolving role of Facebook as a crucial marketing platform in 2025, highlighting its resurgence in organic reach amid competition from TikTok. It emphasizes the importance of experimenting with new content formats, particularly short-form videos, and the strategic use of real images to engage audiences. The discussion also covers effective posting strategies, optimal image sizes, and the significance of visually appealing content to enhance user engagement.