The Mari Smith Interview: The Facebook Queen Gets Real About Social Media in 2025

Jan 14, 2025

Mari Smith, dubbed the 'Queen of Facebook,' is a leading social media strategist and author passionate about authentic business growth. In this engaging discussion, she uncovers the importance of adapting to algorithm changes, illustrating how having 50 engaged followers can outweigh thousands of uninterested ones. Mari shares her secrets to virality through video content and introduces AI tools essential for social media success in 2025. Additionally, she explains the Human Design System, merging science and spirituality to enhance team dynamics and decision-making.

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ANECDOTE

Mari's Facebook Origin Story

Mari Smith merged her passions for relationships and technology on Star Wars Day, 2007, by joining Facebook early and evangelizing it.
This fusion became the foundation of her nearly two-decade career as a Facebook marketing expert.

INSIGHT

Impact of Facebook Dropping Fact-Checking

Facebook's removal of post fact-checking could lead to a "hot mess" with more questionable content in feeds.
Users will be asked to report minor breaches, but serious violations may be automatically removed.

INSIGHT

AI Accounts Fuel Engagement

Meta may be using AI-created fake accounts to inflate engagement and keep Facebook relevant.
These AI personas could acclimate users to avatars, easing transition into metaverse and Fediverse platforms.

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In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn:

🌟 Mastering Facebook & Social Media Trends

Mari shares her journey from Scotland to becoming a premier Facebook marketing expert. (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades.

🌟 Adapting to Algorithm Changes

Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone)

🌟 The Power of Video Content

The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free)

🌟 AI and Social Media Strategy

Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media)

🌟 Human Design in Business

Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams.

🌟 Key Updates from Meta

Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI)

🌟 Practical Tips for Marketers

The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever)

🌟 Looking Ahead to 2025

Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses.

Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.