The Front Row Podcast for Entrepreneurs

The Mari Smith Interview: The Facebook Queen Gets Real About Social Media in 2025

Jan 14, 2025
Mari Smith, dubbed the 'Queen of Facebook,' is a leading social media strategist and author passionate about authentic business growth. In this engaging discussion, she uncovers the importance of adapting to algorithm changes, illustrating how having 50 engaged followers can outweigh thousands of uninterested ones. Mari shares her secrets to virality through video content and introduces AI tools essential for social media success in 2025. Additionally, she explains the Human Design System, merging science and spirituality to enhance team dynamics and decision-making.
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ANECDOTE

Mari's Facebook Origin Story

  • Mari Smith merged her passions for relationships and technology on Star Wars Day, 2007, by joining Facebook early and evangelizing it.
  • This fusion became the foundation of her nearly two-decade career as a Facebook marketing expert.
INSIGHT

Impact of Facebook Dropping Fact-Checking

  • Facebook's removal of post fact-checking could lead to a "hot mess" with more questionable content in feeds.
  • Users will be asked to report minor breaches, but serious violations may be automatically removed.
INSIGHT

AI Accounts Fuel Engagement

  • Meta may be using AI-created fake accounts to inflate engagement and keep Facebook relevant.
  • These AI personas could acclimate users to avatars, easing transition into metaverse and Fediverse platforms.
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