Social Media Marketing Talk Show Facebook Updates: eCommerce, Content Moderation, AI and More
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Jan 20, 2025 Mari Smith, a leading expert on Facebook marketing and author of The New Relationship Marketing, dives into the latest Facebook updates. She discusses Meta's shift to community-based content moderation and its implications for misinformation. Health and wellness sectors face unique social media challenges due to new regulations. The impact of Meta's AI personas on engagement and the ethics surrounding AI-generated content are also explored, along with updates on monetization options and Marketplace integration that could reshape online commerce.
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Content Moderation Changes
- Meta is changing its content moderation policies, moving away from third-party fact-checkers.
- They will adopt a community-driven system similar to X's Community Notes.
Advice for Marketers
- Marketers should "go high" and rise above the noise of misinformation.
- Be vigilant in fact-checking and mindful of what you share online.
Screenshot Misinformation
- Jerry Potter encountered misinformation in a Facebook group and requested a source link.
- The group member claimed the information was trustworthy despite lacking a source, highlighting challenges with verifying information.