The Think Media Podcast 441: Why Small Creators Are Making $100K+ While Big Channels Struggle
105 snips
Sep 2, 2025 
In this discussion, Amy Porterfield, an online marketing expert, reveals why small creators are outpacing larger channels in earnings. She emphasizes the power of personal branding and the strategic use of AI in course creation. Listeners learn about engaging audiences with quizzes, the importance of storytelling through email marketing, and how authenticity can carve out unique spaces in crowded markets. Amy also shares insights on overcoming doubts, leveraging failures for growth, and the transformative potential of digital courses in creators' lives.
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Personalization Is The New Expectation
- Audiences now expect personalization and direct answers, not generic content.
- Amy says AI should enable personal touch points rather than replace your unique POV.
Use AI To Save Time — Not Replace You
- Use AI to speed course creation and marketing but don't let it write your entire course.
- Learn good prompts and tools to save roughly ten hours and keep your voice intact.
Master One AI Platform First
- Pick one AI platform and become expert-level before expanding to others.
- Amy's team standardized on ChatGPT and built a 'Write Like Amy' model to keep voice consistent.
