428: Do The Opposite of Everyone Else! YouTube Strategy, How to Hire a Video Editor, and How AI Will Help You Go Faster w/ Ken McElroy
The Think Media Podcast
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Crafting an Ideal YouTube Strategy
This chapter explores the essential traits of a successful YouTube strategist and the importance of collaboration between content creators and consultants. It emphasizes the need to discern genuine talent from superficial appearances, illustrated by the story of 'Josh' as a transformative figure in content development. The discussion also highlights the significance of unique selling propositions and behind-the-scenes storytelling in a competitive digital landscape.
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