How B2B Marketers Are Actually Using AI at Work with Jess Lytle

10 snips

Jan 8, 2026

Jess Lytle, Head of Marketing at Exit Five and AI enthusiast, shares her journey of how AI landed her the job. She discusses the unique opportunities that AI presents for B2B marketers, emphasizing its accessibility and immediate benefits compared to traditional marketing tech. They explore the future of content, where originality will reign supreme over AI-generated material. Jess also dives into practical applications of AI tools like NotebookLM for streamlining workflows, the importance of hybrid roles, and strategies to combat creator burnout.

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ANECDOTE

Webinar To Job: Prompting A Hire

Jess got introduced to Exit Five by presenting a tactical AI use case on a webinar and offering prompts to attendees.
DM conversations from that webinar led directly to recruiting conversations and her hiring at Exit Five.

ANECDOTE

Using AI To Scale As A New Parent

After having a baby, Jess went fractional and used AI to scale output so she could balance work and family.
Lovable and other tools let her deliver productized outputs without full developer resources.

INSIGHT

AI's Wide Accessibility Changes Adoption

AI feels different from past martech because everyone can use it immediately without heavy implementation.
That accessibility accelerates adoption and forces marketers to rethink workflows and roles.

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#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

(00:00) - – Goals, manifestation, and reverse-engineering outcomes
(06:14) - – Meet Jess Lytle, Head of Marketing at Exit Five
(08:28) - – How Jess got hired at Exit Five (webinar → DMs → job)
(10:28) - – From demand gen to AI: early adoption, teaching, and Lovable
(15:58) - – Why AI feels different than traditional martech
(18:28) - – Content in 2026: originality, human insight, and AI distribution
(29:16) - – NotebookLM: real marketing workflows and internal use cases
(35:16) - – AI tools, team structure, and hybrid marketer roles
(45:56) - – Working at Exit Five, founder-led marketing, and brand bets

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Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive.

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing.

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