Jess Lytle

Jess Lytle, Head of Marketing at Exit Five and AI enthusiast, shares her journey of how AI landed her the job. She discusses the unique opportunities that AI presents for B2B marketers, emphasizing its accessibility and immediate benefits compared to traditional marketing tech. They explore the future of content, where originality will reign supreme over AI-generated material. Jess also dives into practical applications of AI tools like NotebookLM for streamlining workflows, the importance of hybrid roles, and strategies to combat creator burnout.