Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1)

23 snips

Aug 12, 2025

Emily Kramer, founder of MKT1 and host of the Dear Marketers podcast, shares her wealth of experience in startup marketing. She discusses how AI will reshape marketing strategies while emphasizing the irreplaceable value of human connection. Emily introduces her Fuel and Engine Framework, explaining how to identify and fix broken marketing strategies. She also debates the evolving roles of product vs. content marketing and highlights the emerging trend of founders as influencers, urging a fresh approach to brand building.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

AI Won't Replace Human Advisors

Emily says AI cannot fully replace human advisors because of synthesis and authenticity.
She recommends diversifying offerings and leaning into unique opinions and live conversations.

ADVICE

Diagnose Fuel Versus Engine First

Diagnose whether you have a fuel (message/content) or engine (distribution) problem before changing channels.
Fix the foundation, fuel, and engine so they match instead of adding mismatched tactics.

INSIGHT

Find Your Marketing Advantages

Marketing advantages (network effects, customer love, proprietary data) are unfair edges to exploit.
Use them to pick channels and double down where you can uniquely win.

Get the Snipd Podcast app to discover more snips from this episode

Get the app