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Emily Kramer

Co-founder and advisor of MKT1, offering expertise in marketing and pricing strategies for startups.

Top 10 podcasts with Emily Kramer

Ranked by the Snipd community
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218 snips
Sep 11, 2022 • 1h 11min

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). In today’s episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketing, and what red flags to look for. Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge.—Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-powerful-marketing—Where to find Emily Kramer:• Twitter: https://twitter.com/emilykramer• LinkedIn: https://www.linkedin.com/in/emilykramer/• MKT1 Newsletter: https://mkt1.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Lenny’s Job Board: https://www.lennysjobs.com/talent• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Building an efficient marketing machine: the fuel & the engine: https://mkt1.substack.com/p/fuel-engine• The GACC Marketing Brief: https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best• The Tipping Point: How Little Things Can Make a Big Difference: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624• Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X• All the Light We Cannot See: https://www.amazon.com/All-Light-We-Cannot-See/dp/1501173219/• The Daily podcast: https://www.nytimes.com/column/the-daily• Stream Yellowjackets on Showtime: https://www.sho.com/yellowjackets• CODA on Apple TV+: https://tv.apple.com/us/movie/coda/umc.cmc.3eh9r5iz32ggdm4ccvw5igiir• Ashley Mayer’s LinkedIn: https://www.linkedin.com/in/ashleymayer/• Kevan Lee’s LinkedIn: https://www.linkedin.com/in/kevanlee/—In this episode, we cover:(03:44) Emily’s background(06:08) Hiring a marketing team(11:26) Examples of fuel and engine in marketing(16:00) What is a product marketer?(18:20) Why you should start with a marketing generalist (20:30) The difference between a growth person and a product person (23:57) What to look for in a product marketer(26:58) When to hire a marketing person(30:45) The role of a brand marketer(33:24) Marketing for PLG startups(36:22) What is product-led growth?(39:23) How to get product and marketing to collaborate (43:38) What is the GACC framework?(47:58 ) How to know if your marketing team is effective(54:33) Why founders need angel investors with functional expertise(1:00:23) Lightning round—Production and marketing by https://penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
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23 snips
Mar 21, 2024 • 53min

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

Learn about early-stage marketing and compensation strategies from industry experts Kathleen and Emily. Dive into hiring first marketers, building marketing teams, and understanding equity compensation. Get insights on career growth, startup challenges, and the future of marketing trends.
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10 snips
Jun 4, 2024 • 56min

122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns

Emily Kramer discusses the rise of pi-shaped marketers and selecting future unicorns. She emphasizes the importance of picking startups that value marketing and meeting real needs. Emily advocates for leveraging marketing skills in angel investing and internal advocacy, enhancing startup viability and team alignment.
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7 snips
Feb 2, 2025 • 53min

93: Emily Kramer - The Death of Marketing Channels

Emily Kramer, a B2B marketing expert with a track record at startups like Asana, dives into the shifting landscape of marketing. She highlights the decline of influencer marketing and emphasizes the need for authenticity in a noisy digital world. Kramer discusses the importance of identifying unique strengths and the pitfalls of traditional strategies. She advocates for focused, adaptive approaches tailored for startups, stressing integration between marketing and other departments to boost engagement and conversion rates.
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5 snips
Jan 8, 2024 • 52min

183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Emily Kramer, Co-Founder at MKT1, discusses warning signs before investing in startups, GTM strategy, MKT1 Capital Fund, and burning questions. The episode covers marketing strategies, unique advantages, and the significance of aligning tactics with business goals for startup growth.
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Feb 3, 2025 • 59min

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

Emily Kramer, co-founder of MKT1, Bill Wilson, founder of Pace Pricing, and Karan Sood, director at Rakuten Kobo, dive into the often daunting world of B2B pricing pages. They share crucial insights on crafting clear and transparent pricing, identifying common pitfalls in pricing strategies, and structuring tiers effectively. Listeners will learn about the importance of social proof, risk reversal, and the debate over displaying prices versus contact forms. Live teardowns of real pricing pages offer actionable lessons for improving conversions.
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Jan 30, 2025 • 1h 3min

The Art and Strategy of Effective Content Repurposing

Join Ross Simmonds, founder of the content marketing agency Foundation, Anna Furmanov, a B2B strategy expert, and Emily Kramer, a seasoned marketing advisor, as they dive into the art of content repurposing. They discuss the importance of having a solid content foundation, highlighting micro-content and podcasting as key strategies. Discover Emily’s GACCS Brief method for effective planning and how AI can streamline your process. Their actionable insights will transform your approach to maximizing audience engagement and content lifespan!
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Apr 17, 2024 • 39min

Why most revenue models fail (and how to make yours better)

Listen to Emily Kramer, Adam Goyette, and Jeff Ignacio discuss the importance of alignment in revenue models and how poor planning processes hinder success. Key takeaways include aligning goals with team ownership, embracing full-funnel reporting, and practicing realistic revenue forecasting.
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Mar 21, 2023 • 39min

Episode 9: How your GTM motion impacts marketing strategy

Emily Kramer, former marketer at Asana and Carta, shares insights on building high-growth B2B companies. Topics include different GTM motions, hiring strategies, challenges of a hybrid startup, role of product marketers, and the importance of conversion rates in marketing strategies.
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Feb 27, 2023 • 26min

141 - Mistakes To Avoid When Hiring Your First Head of Marketing (Emily Kramer, Co-Founder at MKT1)

Emily Kramer, Co-Founder at MKT1, shares insights on hiring first head of marketing, importance of creativity in marketing beyond design, differences in marketing roles at different startup stages, balancing creativity and results, and unique approach to article structure and newsletters with diagrams.