B2B Marketing with Dave Gerhardt

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

23 snips
Mar 21, 2024
Learn about early-stage marketing and compensation strategies from industry experts Kathleen and Emily. Dive into hiring first marketers, building marketing teams, and understanding equity compensation. Get insights on career growth, startup challenges, and the future of marketing trends.
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ADVICE

Fuel and Engine Framework

  • Understand your audience and product deeply.
  • Then, build the right "fuel" (content/messaging) and the right "engine" (channels/optimization) for them.
ADVICE

Pi-Shaped Marketers

  • Hire "pi-shaped" marketers for early-stage roles.
  • These individuals possess breadth across marketing functions and depth in at least two of three core areas.
ADVICE

Finding Pi-Shaped Marketers

  • Find pi-shaped marketers by looking for growth experience.
  • Identify those who've taken on multiple marketing aspects and are ready to lead.
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