The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

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Mar 21, 2024

Learn about early-stage marketing and compensation strategies from industry experts Kathleen and Emily. Dive into hiring first marketers, building marketing teams, and understanding equity compensation. Get insights on career growth, startup challenges, and the future of marketing trends.

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ADVICE

Fuel and Engine Framework

Understand your audience and product deeply.
Then, build the right "fuel" (content/messaging) and the right "engine" (channels/optimization) for them.

ADVICE

Pi-Shaped Marketers

Hire "pi-shaped" marketers for early-stage roles.
These individuals possess breadth across marketing functions and depth in at least two of three core areas.

ADVICE

Finding Pi-Shaped Marketers

Find pi-shaped marketers by looking for growth experience.
Identify those who've taken on multiple marketing aspects and are ready to lead.

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Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.

Timestamps

(00:00) - Intro
(07:16) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1
(12:16) - Early Stage Marketing Compensation and Benchmark Insights
(17:16) - Hiring First Marketers: Traits and Skills to Look For
(22:16) - Building a Marketing Team: From Hiring to Scaling
(29:51) - Equity Compensation: Understanding and Negotiating Your Stake
(34:51) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy
(39:51) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem
(44:51) - The Future of Startup Marketing and Compensation Trends
(49:51) - Advice on Career Growth and Navigating Startup Challenges

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***

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