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#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

B2B Marketing with Dave Gerhardt

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Building Marketing Teams in B2B Startups

This chapter delves into the journey of building marketing teams in B2B startups, emphasizing the importance of setting a clear direction and framework for early-stage companies. It discusses the concept of 'fuel and engine' in balancing creativity and systems/processes in marketing activities, highlighting the need for versatile individuals with diverse skill sets. The conversation also touches on challenges in recruiting for early-stage companies and the significance of storytelling in attracting top marketing talent.

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