Lenny's Podcast: Product | Growth | Career

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

221 snips

Sep 11, 2022

Emily Kramer, co-founder of MKT1 and former marketing lead at Asana and Carta, shares her expertise on building effective marketing teams. She emphasizes the importance of hiring the right marketers and introduces the concept of 'pie-shaped marketers' who can juggle multiple roles. The conversation dives into the synergy between marketing and product teams, highlighting frameworks that enhance collaboration. Additionally, Emily discusses navigating angel investing and shares insights on mastering marketing interviews, providing valuable templates for aspiring marketers.

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ADVICE

Prioritize Business Model Experience

Determine if your biggest marketing challenge is fuel (content creation) or engine (distribution).
Hire accordingly, focusing on business model experience over industry experience.

INSIGHT

Fuel vs. Engine

Think of marketing as needing fuel (content) and an engine (distribution).
Start by identifying your biggest constraint, fuel or engine, to inform hiring decisions.

ADVICE

Assess Fuel and Engine

Assess your content effectiveness and distribution strategy.
Ask questions about top-performing content, distribution methods, and sales handoff processes to identify weaknesses.

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