Lenny's Podcast: Product | Growth | Career cover image

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Lenny's Podcast: Product | Growth | Career

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The Synergy of Marketing and Product Teams

This chapter explores the intricate relationship between brand marketing, product management, and content marketing, highlighting the critical nature of collaboration. It emphasizes the importance of clear responsibilities, structured communication, and effective strategies for successful product-led growth. By introducing frameworks like the Directly Responsible Individual (DRI) system, the chapter illustrates how cohesive teamwork can optimize marketing initiatives and enhance customer engagement.

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