#992
Mentioned in 22 episodes
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Book • 2019
In 'Obviously Awesome,' April Dunford provides a practical, step-by-step guide on product positioning.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Mentioned by
Mentioned in 22 episodes
Recommended to learn product positioning from scratch.
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Mentioned by Paddy Dhanda as the book written by April Dunford, who is a product positioning expert.
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Recommended as a helpful guide for nailing product positioning to ensure customer understanding and appreciation.
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