#513
Mentioned in 22 episodes
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Book • 2019
In 'Obviously Awesome,' April Dunford provides a practical, step-by-step guide on product positioning.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Mentioned by
Mentioned in 22 episodes
Recommended to learn product positioning from scratch.
1,528 snips
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
Mentioned by 
Shane Parrish as a book that totally changed his thinking about positioning in business.
Shane Parrish as a book that totally changed his thinking about positioning in business.
1,215 snips
#201 April Dunford: The Marketing Expert
Mentioned by 
Lenny Rachitsky when discussing contrasting sales advice for early vs. late-stage companies.
Lenny Rachitsky when discussing contrasting sales advice for early vs. late-stage companies.
878 snips
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Mentioned by Lenny Rachitsky as a resource for understanding market positioning and sales approaches.
Lenny Rachitsky as a resource for understanding market positioning and sales approaches.
594 snips
Building a world-class sales org | Jason Lemkin (SaaStr)
Mentioned by Lenny Rachitsky , referencing her connection to 
Matt Dixon and her positive comments on his work.
Lenny Rachitsky , referencing her connection to Matt Dixon and her positive comments on his work.
430 snips
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
Mentioned by Lenny Rachitsky as an industry bible on product positioning, written by 
April Dunford .
Lenny Rachitsky as an industry bible on product positioning, written by April Dunford .
394 snips
April Dunford on product positioning, segmentation, and optimizing your sales process
Mentioned by Dave Gerhardt as a book written by April Dunford, considered the best book on the topic of product positioning.
48 snips
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
Mentioned by Paddy Dhanda as the book written by April Dunford, who is a product positioning expert.
14 snips
Ep 5: Running A Remote Company (with Wade Foster)
Recommended as a helpful guide for nailing product positioning to ensure customer understanding and appreciation.
12 snips
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
Mentionné par Domitille de Saint-Exupéry lors de sa discussion sur le marketing et la croissance de PlayPlay.
Scaling d’équipe, Demand Capture, Gated VS Ungated Content - Domitille de Saint-Exupéry (VP of Marketing @PlayPlay) - Conquête #31
