#1066
Mentioned in 22 episodes
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Book • 2019
In 'Obviously Awesome,' April Dunford provides a practical, step-by-step guide on product positioning.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.
The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.
It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.
Mentioned by
Mentioned in 22 episodes
Recommended to learn product positioning from scratch.
1,578 snips
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
Mentioned by 
Shane Parrish
1,216 snips
April Dunford: The Marketing Expert
Mentioned by 
Lenny Rachitsky
902 snips
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Mentioned by
Lenny Rachitsky
605 snips
Building a world-class sales org | Jason Lemkin (SaaStr)
Mentioned by 
Lenny Rachitsky
Matt Dixon
430 snips
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
Mentioned by 
Lenny Rachitsky
April Dunford
400 snips
April Dunford on product positioning, segmentation, and optimizing your sales process
Recommended by ![undefined]()
Camille Ricketts
264 snips
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
Recommended by 
Emily Kramer
221 snips
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Mentioned by
Lenny Rachitsky
143 snips
Countdown of the top 10 episodes of the year
Mentioned by
April Dunford
96 snips
Positioning, Value, and Objection Handling
Recommended by 
Georgiana Laudi
91 snips
Customer-led growth | Georgiana Laudi (Forget The Funnel)
Mentioned by
April Dunford
53 snips
How to Turn a Competitor's Strength into a Weakness
Mentioned by 
Jay Clouse
50 snips
#176: April Dunford – How self-publishing a book exploded her client service business.
Mentioned by ![undefined]()
Dave Gerhardt
48 snips
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
Mentioned by
April Dunford
30 snips
How to Position Against a Competitor Who Lies
Mentioned by Paddy Dhanda as the book written by April Dunford, who is a product positioning expert.
21 snips
Ep 5: Running A Remote Company (with Wade Foster)
Recommended as a helpful guide for nailing product positioning to ensure customer understanding and appreciation.
12 snips
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
Recommended by 
Eric Siu
Give Me 12 Minutes, and I'll Make You a Marketing Expert
Mentioned by ![undefined]()
Joran Hofman
April Dunford
S5E18 - How to Position Your B2B SaaS for Explosive Growth with April Dunford
Mentionné par ![undefined]()
Domitille de Saint-Exupéry
Scaling d’équipe, Demand Capture, Gated VS Ungated Content - Domitille de Saint-Exupéry (VP of Marketing @PlayPlay) - Conquête #31
