Georgiana Laudi

Georgiana Laudi, co-founder and CEO of Forget The Funnel, expertly guides SaaS companies in scaling through customer-led growth. She discusses identifying ideal customers and mapping user flows to uncover growth opportunities. Georgiana shares compelling case studies on refining customer journeys that boost conversion rates. She also emphasizes the significance of customer research in product development, while offering strategies for increasing subscriptions and retention. Her insights promise to reshape your approach to marketing in the rapidly evolving tech landscape.

Georgiana Laudi, founder of Forget the Funnel and author of a book on customer-led growth, challenges traditional marketing funnels as outdated. She emphasizes the necessity of understanding customer experiences beyond the funnel, advocating for a focus on customer-led strategies. Georgiana discusses the significance of mapping customer journeys and the impact of effective onboarding on growth. She also highlights the importance of tailored KPIs to measure customer success and the value of targeted messaging aligned with customer needs.

Georgiana Laudi, co-author of "Forget the Funnel" and co-founder of a consultancy for B2B SaaS founders, discusses the power of customer-led growth. She emphasizes starting with qualitative research to avoid errant marketing strategies and highlights the importance of understanding customer motivations through targeted interviews. Georgiana shares case studies illustrating how mapping customer experiences can double conversion rates. She offers actionable insights on prioritizing messaging and refining onboarding to create sustainable, predictable revenue.

Georgiana Laudi, co-author of 'Forget the Funnel', discusses customer-led growth, talking to customers for an advantage, the pressure of marketing to marketers, creating marketing materials, cross-functional teams, pirate metrics, customer experience framework, and meeting customer goals.

Georgiana Laudi, co-author of "Forget the Funnel," shares her insights on customer-led growth strategies. She highlights the importance of concise business writing with their book kept under 200 pages. Laudi discusses why traditional marketing funnels are outdated, advocating instead for a framework rooted in understanding customer needs. The conversation also covers how to effectively conduct Jobs-to-be-done interviews and integrate these insights into marketing strategies. Additionally, she humorously recounts her experiences recording the audiobook.