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Georgiana Laudi

Founder and principal consultant at Forget the Funnel, a consultancy that helps SaaS companies grow smarter through customer-led growth strategies. Author of the book "Forget the Funnel."

Top 5 podcasts with Georgiana Laudi

Ranked by the Snipd community
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91 snips
Sep 29, 2022 • 1h 7min

Customer-led growth | Georgiana Laudi (Forget The Funnel)

Georgiana Laudi, co-founder and CEO of Forget The Funnel, expertly guides SaaS companies in scaling through customer-led growth. She discusses identifying ideal customers and mapping user flows to uncover growth opportunities. Georgiana shares compelling case studies on refining customer journeys that boost conversion rates. She also emphasizes the significance of customer research in product development, while offering strategies for increasing subscriptions and retention. Her insights promise to reshape your approach to marketing in the rapidly evolving tech landscape.
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11 snips
Oct 3, 2024 • 34min

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Georgiana Laudi, founder of Forget the Funnel and author of a book on customer-led growth, challenges traditional marketing funnels as outdated. She emphasizes the necessity of understanding customer experiences beyond the funnel, advocating for a focus on customer-led strategies. Georgiana discusses the significance of mapping customer journeys and the impact of effective onboarding on growth. She also highlights the importance of tailored KPIs to measure customer success and the value of targeted messaging aligned with customer needs.
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8 snips
Dec 15, 2023 • 1h 11min

466 Forget The Funnel by Georgiana Laudi

Georgiana Laudi, co-author of 'Forget the Funnel', discusses customer-led growth, talking to customers for an advantage, the pressure of marketing to marketers, creating marketing materials, cross-functional teams, pirate metrics, customer experience framework, and meeting customer goals.
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7 snips
Jun 13, 2023 • 33min

Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

Georgiana Laudi, co-author of "Forget the Funnel," shares her insights on customer-led growth strategies. She highlights the importance of concise business writing with their book kept under 200 pages. Laudi discusses why traditional marketing funnels are outdated, advocating instead for a framework rooted in understanding customer needs. The conversation also covers how to effectively conduct Jobs-to-be-done interviews and integrate these insights into marketing strategies. Additionally, she humorously recounts her experiences recording the audiobook.
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Nov 22, 2022 • 27min

Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue

Claire Suellentrop, a co-author focusing on customer-led growth, and Georgiana Laudi, co-founder of a consulting firm for startups, discuss their new book, which promotes a customer-centered approach to building recurring revenue. They explain why they titled the book 'Forget the Funnel' and outline a three-step strategy for unlocking customer-led growth. Key insights include engaging future customers and operationalizing insights for sustainable revenue. Real-world examples illuminate how to adapt business strategies based on customer feedback.