

466 Forget The Funnel by Georgiana Laudi
8 snips Dec 15, 2023
Georgiana Laudi, co-author of 'Forget the Funnel', discusses customer-led growth, talking to customers for an advantage, the pressure of marketing to marketers, creating marketing materials, cross-functional teams, pirate metrics, customer experience framework, and meeting customer goals.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Talking to Customers for an Unfair Advantage
01:56 • 6min
Customer-led growth and the pressure of marketing to marketers
07:52 • 5min
Creating an Enormous Infographic and Facing High Pressure in Marketing
13:09 • 2min
The Importance of Buy-In, Marketing Materials, and Cross-Functional Teams
14:54 • 32min
Discussing Pirate Metrics and Customer Experience Framework
46:32 • 4min
Understanding and Meeting Customer Goals
50:37 • 21min