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466 Forget The Funnel by Georgiana Laudi

The Marketing Book Podcast

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Understanding and Meeting Customer Goals

In this chapter, they emphasize the importance of understanding customer goals and provide insights from the book 'Never Lose a Customer Again'. They highlight examples from Spark Toro and discuss the significance of measuring customer experience mapping. They also emphasize the need to talk to customers and differentiate between leading and lagging indicators to guide actions effectively.

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