Startups For the Rest of Us Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
7 snips
Jun 13, 2023 
Georgiana Laudi, co-author of "Forget the Funnel," shares her insights on customer-led growth strategies. She highlights the importance of concise business writing with their book kept under 200 pages. Laudi discusses why traditional marketing funnels are outdated, advocating instead for a framework rooted in understanding customer needs. The conversation also covers how to effectively conduct Jobs-to-be-done interviews and integrate these insights into marketing strategies. Additionally, she humorously recounts her experiences recording the audiobook.
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Book Length Advice
- Write short, concise business books that are under 200 pages.
- Focus on delivering practical value to the reader without unnecessary padding.
Customer-Led Growth
- SaaS companies with paying customers benefit from customer-led growth.
- This approach helps articulate value propositions and improve customer acquisition and activation.
Funnel Limitations
- Funnels, while helpful for communication, are generic and lack nuance.
- They don't account for the ongoing customer relationship crucial in SaaS.