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Startups For the Rest of Us

Latest episodes

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43 snips
Apr 1, 2025 • 30min

Episode 768 | Reacting to Controversial Startup Advice

Dive into a thoughtful critique of controversial bootstrapping advice that challenges common startup beliefs. Discover why rebranding may not be worth your time and how affiliate marketing won't magically solve your growth problems. Learn about the importance of focusing on effective acquisition channels and the traps of unlimited feature plans. Hear insights on the reality of SaaS scaling, the necessity of specialization in hiring, and the valuable lessons from competitors’ reviews. Buckle up for a groundbreaking discussion!
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86 snips
Mar 25, 2025 • 43min

Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

Brendan Fortune, a product expert with extensive experience in product management, joins to share invaluable insights. They tackle whether your ideal customer is always your highest paying one, exploring the complexities of defining an ideal customer profile. The duo discusses prioritizing feature requests and highlights the balance of art and science in product management. They also delve into effective pricing strategies while emphasizing the importance of competing on value, not just price. This session is packed with strategies for product managers to optimize their focus and decision-making.
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28 snips
Mar 18, 2025 • 37min

Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti)

In this conversation, Steli Efti, co-founder of Close.com, shares insights from his impressive journey to achieving over $40 million in annual recurring revenue. He highlights the significance of strong co-founder relationships and emotional resilience in facing crises. Steli also discusses a recent pricing shift aimed at making their product more accessible, emphasizing the balance of hard work and smart strategies in the SaaS landscape. With over 12 years of experience, he reflects on lessons learned and the importance of consistently showing up.
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18 snips
Mar 13, 2025 • 28min

Episode 765 | TinySeed Tales s4e9: Making the hardest decision

Colleen Schnettler, founder of Hello Query, shares her candid journey through the struggles of entrepreneurship. She talks about the tough decision to shut down her SaaS business after grappling with customer acquisition and a co-founder split. Reflecting on her experiences, Colleen reveals valuable lessons learned, including the importance of speed and execution in the startup world. With a new venture on the horizon and early signs of success, she encapsulates resilience in the face of adversity and the evolving nature of a founder's journey.
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117 snips
Mar 11, 2025 • 40min

Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)

Jordan Gal, co-founder of Rosie and former founder of CartHook, dives into the world of AI-driven solutions for small businesses. He shares his journey from e-commerce to pivoting towards AI, discussing the challenges of finding product-market fit and the importance of rapid onboarding. The conversation explores how to quickly build an MVP in the AI landscape, the significance of adaptive feature sets, and the balance between creating a strong business model while ensuring fast growth. Gal's insights reveal the transformative potential of AI in entrepreneurship.
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24 snips
Mar 6, 2025 • 15min

Episode 763 | TinySeed Tales s4e8: One Last Pivot

Colleen Schnettler, co-founder of Hello Query and a talented developer, shares her entrepreneurial journey in search of product-market fit. She dives into her struggles with cold outreach and navigating a complex data landscape. Colleen discusses the pivotal moments that prompted her to pivot her target audience and reassess product direction. With two paying customers, she emphasizes the urgency of setting a timeline for traction and the importance of defining her value proposition, inspiring reflections on resilience in the startup world.
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36 snips
Mar 4, 2025 • 25min

Episode 762 | Doing Great Work, Hierarchy of SaaS Skills, and Public Deadlines (A Rob Solo Adventure)

Explore the intriguing dynamics of public deadlines for startup founders and whether they serve as a boost or a burden. Dive into the essence of 'Doing Great Work' and the vital steps for crafting impactful SaaS businesses. Uncover the hierarchy of skills crucial for navigating the ever-evolving SaaS landscape, emphasizing marketing, product development, and team management. Hear personal anecdotes on the challenges of committing to feature releases while maintaining project rigor. A thought-provoking dialogue perfect for aspiring entrepreneurs!
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34 snips
Feb 27, 2025 • 21min

Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Colleen Schnettler, co-founder of the SaaS startup Hello Query, dives into her journey of solo founding and discovering customer pain points. She shares the challenges of refining her product vision after pivoting from engineering managers to marketing data analysts. Colleen talks about the excitement of landing her first paying customer while grappling with critical UI feedback. The discussion also covers the importance of adapting to user insights, setting early pricing, and ensuring clarity through retreats to navigate the competitive landscape.
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27 snips
Feb 25, 2025 • 33min

Episode 760 | White-Labeling, Founder Mindset, and More Listener Questions (A Rob Solo Adventure)

Explore the trade-offs between custom-built solutions and white-labeling in SaaS, including its impact on company valuation and growth. Discover the mindset shifts founders experience at various revenue milestones and common mistakes to avoid. Gain insights into strategic hiring and the importance of team composition, along with tools to track SaaS success. Rob also dives into decision-making dynamics and overcoming business bottlenecks, emphasizing adaptability and learning from experienced mentors.
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58 snips
Feb 20, 2025 • 27min

Episode 759 | TinySeed Tales s4e6: Does AI + Pivot = Success?

Colleen Schnettler, co-founder of Hello Query and an experienced startup entrepreneur, dives into her journey of pivoting in the SaaS landscape. She reflects on the emotional challenges after a co-founder breakup and reigniting her passion for shipping products. Colleen discusses the tough decisions surrounding market viability for her AI-assisted SQL report builder, weighing the needs of internal BI teams against marketing insights. Her stories highlight resilience, the importance of feedback, and navigating the complexities of product development in the ever-evolving tech world.

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