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Startups For the Rest of Us

Latest episodes

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Dec 10, 2024 • 37min

Episode 743 | How to Sell Your Business Without Regret

Selling a business can be an emotional rollercoaster, akin to a divorce, filled with unexpected challenges. Insightful discussions reveal the psychological impacts of this transition and emphasize the importance of planning and mental health. The bond entrepreneurs have with their businesses is compared to parental connections, making the departure even harder. Founders are urged to document their exit visions to navigate this complex journey. Personal anecdotes add depth, turning a daunting topic into relatable and useful guidance.
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85 snips
Dec 3, 2024 • 28min

Episode 742 | Normalizing Hard Things, Facing Your Biggest Threat, and Making it Fast (A Rob Solo Adventure)

Explore the significance of embracing hard work and resilience in entrepreneurship, likening it to bison facing storms. Discover the tough decisions entrepreneurs must navigate, including workforce changes and how to confront challenges head-on. Learn about a strategic framework: make it work, make it right, and make it fast. Plus, understand the importance of long-term thinking in scaling your business and building your intuition as a founder.
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27 snips
Nov 26, 2024 • 32min

Episode 741 | What Actually is Product Led Growth? (with Wes Bush)

Wes Bush, CEO and Founder of ProductLed and a well-known author on product-led growth, shares his insights on this strategic approach. He clarifies misconceptions around product-led growth, emphasizing the importance of delivering value to users from the start. Wes contrasts product-led and traditional sales-led methods, illustrating his points with case studies. He also discusses effective marketing strategies and the nuances of pricing models, all while debunking the myth that a good product sells itself.
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Nov 19, 2024 • 30min

Episode 740 | My New Book! The Entrepreneur's Guide to Selling Your Business Without Regret

In this conversation, Dr. Sherry Walling, a clinical psychologist and co-author of 'Exit Strategy', dives into the emotional and psychological complexities faced by entrepreneurs selling their businesses. She discusses the challenges of navigating identity after a sale and the impact of sudden wealth on personal relationships. The duo also explores practical strategies for managing emotions during this significant transition and highlights the importance of thoughtful decision-making before, during, and after the exit. Plus, the Kickstarter campaign for their book is live!
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7 snips
Nov 12, 2024 • 30min

Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Andy Kim, co-founder of Trotto, a SaaS company offering GoLinks, shares his journey into the SaaS world. He discusses how GoLinks serve as powerful tools for internal organizational efficiency, often overlooked in marketing. Andy highlights the challenges of educating customers about their needs, navigating customer adoption, and creating a repeatable marketing funnel. He also dives into the complexities of building trust in SaaS startups and the crucial role of community support and skilled hiring in overcoming obstacles.
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10 snips
Nov 5, 2024 • 29min

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Dive into the challenges of expanding to enterprise sales after achieving product-market fit. Discover the intricacies of word-of-mouth marketing in the B2B SaaS realm and why it can be difficult to control. Learn why educating the market may not be the best move for bootstrappers. Explore innovative strategies for selling integrations through incubators, and gain insights into developing a fair profit-sharing model that keeps everyone motivated. Perfect for anyone looking to enhance their software business!
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14 snips
Oct 29, 2024 • 42min

Episode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)

Derrick Reimer, co-founder of the successful SaaS company SavvyCal, shares his insights from MicroConf Europe 2024. He discusses the differences between the European and U.S. events, highlighting the new excursion features that foster networking. Derrick reflects on key business evolutions, stressing the importance of clear communication for leadership success. Listeners also explore strategic pricing insights and the challenges of navigating business plateaus, making it a treasure trove of entrepreneurial wisdom.
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28 snips
Oct 22, 2024 • 28min

Episode 736 | Founder Regrets, DIY vs. Hiring, Defining your ICP, and More Later Stage Listener Questions

Dive into the world of scaling startups as common delegation pitfalls are explored. Learn the delicate balance between DIY and hiring professionals for optimal growth. Discover strategies to tackle high churn rates in subscription models while keeping one-time users engaged. Uncover methods for identifying the most profitable customer segments and the benefits of targeting schools and small businesses as ideal customer profiles. The insights shared are invaluable for any later-stage entrepreneur.
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34 snips
Oct 15, 2024 • 27min

Episode 735 | The 8 Levels of SaaS Platform Risk (A Rob Solo Adventure)

Dive into the intricate world of SaaS platform risk as the host dissects eight distinct risk levels. He introduces a practical framework focusing on replacement availability, customer concentration, and lead flow. Recent news about open source dependencies, particularly in popular platforms, adds urgency to the analysis. Real-world examples illustrate how understanding these risks can critically affect a business's stability and growth. Tune in for insights that can protect your startup in the ever-evolving tech landscape!
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15 snips
Oct 8, 2024 • 35min

Episode 734 | The 20 Year Bootstrapper (With Ian Landsman)

Ian Landsman, founder of HelpSpot, shares his journey of 20 years in bootstrapping a successful customer service software company. He discusses the transition from on-premises software to SaaS, highlighting the unique advantages of each model, especially in regulated industries. The conversation also touches on the financial challenges of B2B applications and the importance of community support. Lastly, Landsman explores the transformative impact of AI on customer service, addressing both opportunities and potential disruptions in the industry.

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