

Startups For the Rest of Us
Rob Walling
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Episodes
Mentioned books

Aug 28, 2025 • 29min
Episode 791 | TinySeed Tales s5e2: Growing Pains
Harris Kenny, founder of OutboundSync and former agency owner, shares his journey into the SaaS world. He reveals how niching down has driven sales momentum and discusses the challenges of hiring full-time staff. Harris highlights a game-changing Salesforce breakthrough and what it means for his product strategy. He also candidly addresses the importance of SOC 2 prep and the shift in mindset that led him to effectively utilize his TinySeed funding, reflecting on the evolving landscape of lead generation and agency support.

50 snips
Aug 26, 2025 • 34min
Episode 790 | From Scrappy to Scalable: Evolving Your Role as a Founder
Yaniv Bernstein, co-founder and CTO of Violet and former Google leader, shares insights on the evolving role of a founder as a startup transitions to scale. He explores the necessity of changing management styles and emphasizes the importance of delegation and structured processes. Discussion highlights include recognizing when to hand off key roles, setting the right context for teams, and mastering hiring practices to foster effective team dynamics. Yaniv's journey from tech giant to startup challenges brings valuable lessons for founders navigating growth.

8 snips
Aug 21, 2025 • 31min
Episode 789 | TinySeed Tales s5e1: From Agency to SaaS
Harris Kenny, the founder of Outbound Sync, shares his daring transition from agency owner to SaaS entrepreneur. He reveals the challenges of leaving behind steady revenue for the high stakes of SaaS development. The conversation covers why many agencies struggle to make this leap and the critical decision between going all-in or splitting focus. Harris reflects on his personal journey, the importance of community and mentorship, and the balance of hard work and luck in entrepreneurship. This insightful discussion illuminates the path to building a successful SaaS product.

45 snips
Aug 19, 2025 • 58min
Episode 788 | Do I Need a Co-founder? And More Listener Questions (with Derrick Reimer)
Derrick Reimer, the Founder of SavvyCal and a seasoned entrepreneur, joins the discussion to tackle pressing listener queries. He shares insights on whether you really need a co-founder for SaaS success and the pitfalls of AI-generated code, highlighting the risks of 'vibe coding.' The conversation delves into managing scope creep for solo founders and the importance of fostering a startup culture focused on action. Plus, Derrick offers strategies for finding and retaining top contractors, ensuring you're set up for growth.

48 snips
Aug 12, 2025 • 38min
Episode 787 | "We Shut Down a $1.5M Product, and Raised $10M Instead"
Braden Dennis, co-founder of Fiscal.ai (formerly FinChat), shares his unique journey of bootstrapping and transitioning to a venture-backed model. He reveals the challenging decision to shut down a $1.5M product to focus on long-term growth. The conversation explores his company’s rebranding efforts, the emotional transition into a CEO role while scaling, and the importance of a strong founding team in navigating tough choices. Braden also discusses the strategic pivot toward AI and the implications that come with raising $10M in funding.

60 snips
Aug 5, 2025 • 45min
Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)
Kevin Wagstaff, co-founder of Spectora, shares insights from his journey of bootstrapping a SaaS company to a remarkable $90 million exit. He dives into the importance of early traction in Facebook groups and the delicate balance between growth and work-life commitments. Wagstaff discusses the nuances of surviving churn in a high-turnover market, while also highlighting how consulting helped fund the initial phases of his business. He offers unique strategies for niche SEO and the competitiveness of online communities, emphasizing authentic engagement over aggressive marketing.

60 snips
Jul 29, 2025 • 34min
Episode 785 | Choosing Between AI Products, Building Multiple Apps, and More Listener Questions (A Rob Solo Adventure)
Dive into the dilemmas entrepreneurs face when choosing between multiple AI product ideas. Discover insights on how niche positioning can impact future growth and the delicate balance of pricing strategies. Learn when to narrow your ideal customer profile and the crucial elements of project specifications when collaborating with agencies. This engaging discussion tackles the complexities of evaluating startup concepts and emphasizes the importance of understanding customer perspectives in a competitive market.

91 snips
Jul 22, 2025 • 31min
Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Nick Maggiulli, COO at Ritholtz Wealth Management and author known for his data-driven insights, joins the discussion on achieving lasting financial freedom. He outlines the six levels of wealth and how they shape spending habits. Nick emphasizes that simply earning more isn't enough, especially for entrepreneurs looking to build wealth through strategic exits. The conversation also touches on the complex relationship between money and happiness, revealing that while financial milestones can enhance security, they don't necessarily equate to greater joy.

59 snips
Jul 15, 2025 • 41min
Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
In this discussion, Pierre de Wulf, co-founder of ScrapingBee, shares his journey of bootstrapping a web scraping SaaS to $5 million in ARR and achieving an eight-figure exit. He reveals the pivotal moments that led to rapid growth, going from $7K to $1M ARR in just 15 months. Pierre also reflects on the emotional rollercoaster post-sale, shares lessons learned from earlier failed startups, and discusses the importance of building a scalable content strategy. He delves into the complexities of handling legal challenges and navigating the sale process.

67 snips
Jul 8, 2025 • 28min
Episode 782 | Why I Succeeded: My 10 Best Entrepreneurial Decisions
Discover the ten key decisions that propelled one entrepreneur's success. Learn why taking action beats waiting for perfection, and how embracing mistakes can lead to growth. Building a financial cushion is essential for smart risks. The power of public writing and networking emerges as a crucial strategy. Explore the importance of setting clear goals and knowing when to persist or pivot. This exploration reveals that success often happens in the grind, requiring a balance of ambition and practicality.