Startups For the Rest of Us Episode 780 | "I'll Never Sell My Company" and Other Myths Founders Tell Themselves
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Jun 24, 2025 Ruben Gamez, founder of SignWell and BidSketch, brings over 16 years of SaaS expertise to the table. He challenges common myths that entrepreneurs hold, such as the idea of never selling their business or that marketing isn’t necessary. The conversation highlights how these misconceptions can stifle growth and lead to stagnation. Gamez emphasizes the importance of understanding growth plateaus, needing to innovate marketing strategies, and balancing hard work with the reality of luck in entrepreneurship.
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Growth Plateau Risks
- Growth in a SaaS business naturally slows and plateaus as it scales due to churn and market saturation.
- Exiting while growing well can maximize sale multiples and founder value.
Stay Ahead of Plateaus
- Stay ahead of growth plateaus by experimenting with new marketing channels regularly.
- Use simple math and market research to identify and prioritize opportunities strategically.
Selling Over Staying Flat
- Rob Walling found running a flat or slow-growing SaaS business demoralizing and boring.
- He chose to sell Drip for a strong multiple rather than continue treading water with flat growth.
