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Episode 780 | "I'll Never Sell My Company" and Other Myths Founders Tell Themselves

Startups For the Rest of Us

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The Grind of Entrepreneurship

This chapter focuses on the essential marketing strategies for customer acquisition in entrepreneurship, emphasizing the need to identify ideal customers and adapt to new channels. The speakers reflect on their personal journeys, highlighting the importance of persistence, hard work, and finding joy in the grind despite challenges. Additionally, they discuss the link between luck and success, stressing that proactive engagement and strategic efforts are crucial for achieving meaningful outcomes.

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