Startups For the Rest of Us Episode 779 | 10 Myths Most SaaS Founders Believe
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Jun 17, 2025 
In this insightful discussion, SaaS growth expert Marc Thomas, a coach at TinySeed Institute, challenges ten common myths that many SaaS founders hold. He debunks the belief that marketing skills are unattainable and emphasizes the pitfalls of obsessing over top-of-funnel strategies. Marc warns against hiring marketing teams too early and the dangers of chasing new markets without solid foundations. He also advocates for a more integrated sales approach and addresses fears that can stifle growth, such as sending more emails or pursuing shiny distractions.
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Founders Are Better Marketers Than They Think
- Founders at seven-figure SaaS levels are often better marketers than they think.
- Success by reaching millions proves some marketing is working even if not classically skilled.
Optimize Lifecycle Before Top Funnel
- Focus on optimizing your current user lifecycle before obsessing over top-of-funnel growth.
- Extract more value from existing users with effective lifecycle marketing for faster scaling.
Cap Affiliate Lifetime Commissions
- Avoid lifetime recurring affiliate payouts as they erode your SaaS profitability.
- Cap affiliate commissions at 12-18 months to protect and sustain profit margins.
