Deploy Empathy

Deploy Empathy is a comprehensive guide that teaches the skill of empathetic customer interviewing.

The book emphasizes the importance of entering the customer's world, understanding their perspective, and suspending judgment to uncover new information.

It provides tactical advice on phrasing questions, using validating statements, mirroring and summarizing customer responses, and avoiding biases.

The book includes real-life examples, templates for pre- and post-interview interactions, and additional resources to help practitioners conduct effective customer interviews.

It is highly recommended for entrepreneurs, product developers, and anyone looking to improve their customer interaction skills.