
Michele Hansen
Challenging the stereotype that developers fear talking to customers and are naturally bad at it.
Top 5 podcasts with Michele Hansen
Ranked by the Snipd community

6 snips
Sep 1, 2021 • 48min
#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io
My guest today is Michele Hansen (@mjwhansen) and she is here to challenge the stereotype that developers fear talking to customers and are naturally bad at it. We'll also get into specific principles and tactics from her recent book, "Deploy Empathy: A Practical Guide to Interviewing Customers."Read Deploy Empathy: https://deployempathy.com/Follow Michele on Twitter: https://twitter.com/mjwhansenCheck out her podcast: https://softwaresocial.dev/

Jul 23, 2024 • 49min
From Passion Project to Profitable Business as a Married Couple | Michele and Mathias Hansen, Geocodio
Michele and Mathias Hansen, founders of Geocodio, share their journey from a personal need to a thriving SaaS. They discuss the joys and challenges of growing a business as a married couple, emphasizing the importance of communication and intentional hiring in a remote environment. The duo explores the strategic use of contractors and virtual assistants to enhance flexibility. They also highlight valuing user feedback and reflect on their contentment in collaborating while balancing work and personal passions.

Oct 24, 2022 • 1h 17min
MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy
Michele Hansen, cofounder of Geocodio and author of 'Deploy Empathy', shares her journey of entrepreneurship and the transformative power of empathy in understanding customers. She emphasizes the importance of getting into customers' minds to avoid product failures. Michele discusses her early entrepreneurial challenges, insights into harnessing customer feedback for innovation, and how balancing personal well-being with business demands is crucial for success. Her practical approach reveals how meaningful conversations can lead to better product development and market position.

Jan 18, 2022 • 27min
Episode 586 | Mastering Customer Interviews with Michele Hansen
Michele Hansen, an author and expert in customer research, discusses her latest book on mastering customer interviews. She highlights the transformative power of user feedback in building startups. Topics include the importance of empathy in understanding customer needs and how to leverage feature requests for deeper insights into user intent. Hansen offers practical advice for conducting effective interviews and compares her approach to the Jobs to Be Done framework, emphasizing the need for alignment between product vision and customer expectations.

Nov 24, 2020 • 32min
Episode 524 | Bootstrapping a Commodity SaaS
Michele and Mathias Hansen, co-founders of Geocodio, share their journey of bootstrapping a SaaS application in a crowded market. They discuss the importance of audience feedback and how it shaped their growth over 6.5 years. The Hansens delve into innovating within a commoditized space and the challenges of launching a HIPAA-compliant enterprise pricing tier. They emphasize the significance of customer relationships and a pay-as-you-go model that enhances affordability and flexibility for their users.