My guest today is Michele Hansen (@mjwhansen) and she is here to challenge the stereotype that developers fear talking to customers and are naturally bad at it. We'll also get into specific principles and tactics from her recent book, "Deploy Empathy: A Practical Guide to Interviewing Customers."Read Deploy Empathy: https://deployempathy.com/Follow Michele on Twitter: https://twitter.com/mjwhansenCheck out her podcast: https://softwaresocial.dev/

Michele and Mathias Hansen, founders of Geocodio, share their journey from a personal need to a thriving SaaS. They discuss the joys and challenges of growing a business as a married couple, emphasizing the importance of communication and intentional hiring in a remote environment. The duo explores the strategic use of contractors and virtual assistants to enhance flexibility. They also highlight valuing user feedback and reflect on their contentment in collaborating while balancing work and personal passions.

Michele Hansen, cofounder of Geocodio and author of 'Deploy Empathy', shares her journey of entrepreneurship and the transformative power of empathy in understanding customers. She emphasizes the importance of getting into customers' minds to avoid product failures. Michele discusses her early entrepreneurial challenges, insights into harnessing customer feedback for innovation, and how balancing personal well-being with business demands is crucial for success. Her practical approach reveals how meaningful conversations can lead to better product development and market position.

Michele Hansen, an author and expert in customer research, discusses her latest book on mastering customer interviews. She highlights the transformative power of user feedback in building startups. Topics include the importance of empathy in understanding customer needs and how to leverage feature requests for deeper insights into user intent. Hansen offers practical advice for conducting effective interviews and compares her approach to the Jobs to Be Done framework, emphasizing the need for alignment between product vision and customer expectations.

Michele and Mathias Hansen, co-founders of Geocodio, share their journey of bootstrapping a SaaS application in a crowded market. They discuss the importance of audience feedback and how it shaped their growth over 6.5 years. The Hansens delve into innovating within a commoditized space and the challenges of launching a HIPAA-compliant enterprise pricing tier. They emphasize the significance of customer relationships and a pay-as-you-go model that enhances affordability and flexibility for their users.