Startups For the Rest of Us Episode 586 | Mastering Customer Interviews with Michele Hansen
Jan 18, 2022
Michele Hansen, an author and expert in customer research, discusses her latest book on mastering customer interviews. She highlights the transformative power of user feedback in building startups. Topics include the importance of empathy in understanding customer needs and how to leverage feature requests for deeper insights into user intent. Hansen offers practical advice for conducting effective interviews and compares her approach to the Jobs to Be Done framework, emphasizing the need for alignment between product vision and customer expectations.
AI Snips
Chapters
Transcript
Episode notes
Geocodio's Growth
- Michelle Hansen's SaaS, Geocodio, started as a side project and grew unexpectedly.
- Initially making $31 in the first month, it now earns over $1 million ARR after eight years.
Customer-Centric Approach
- Listen to your customers and let their needs guide your product development.
- Sharing knowledge and mentoring others fosters success.
UX Research for Bootstrappers
- Many user experience research books aren't tailored for bootstrapped founders.
- They often assume the availability of funding, teams, and resources.