Startups For the Rest of Us
Episode 586 | Mastering Customer Interviews with Michele Hansen
Jan 18, 2022
Michele Hansen, an author and expert in customer research, discusses her latest book on mastering customer interviews. She highlights the transformative power of user feedback in building startups. Topics include the importance of empathy in understanding customer needs and how to leverage feature requests for deeper insights into user intent. Hansen offers practical advice for conducting effective interviews and compares her approach to the Jobs to Be Done framework, emphasizing the need for alignment between product vision and customer expectations.
27:05
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Quick takeaways
- Mastering customer interviews is crucial for startup founders to effectively understand user needs and develop better products.
- Deploying empathy in customer interactions enables founders to authentically connect and gather valuable insights for product improvement.
Deep dives
Mastering Customer Interviews
The podcast features an insightful discussion on the critical role of customer interviews in building a successful SaaS business. The guest, a co-founder of a million-dollar SaaS, emphasizes that mastering customer interviews is not only essential for product development but also for understanding user needs and preferences. She highlights her newly published book, which provides a practical guide on how to approach customer interviews effectively, catering especially to indie developers and bootstrapped entrepreneurs. By utilizing techniques that make interviews accessible and approachable, founders can gather valuable insights that lead to better product offerings.
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