Mastering Customer Interviews

The podcast features an insightful discussion on the critical role of customer interviews in building a successful SaaS business. The guest, a co-founder of a million-dollar SaaS, emphasizes that mastering customer interviews is not only essential for product development but also for understanding user needs and preferences. She highlights her newly published book, which provides a practical guide on how to approach customer interviews effectively, catering especially to indie developers and bootstrapped entrepreneurs. By utilizing techniques that make interviews accessible and approachable, founders can gather valuable insights that lead to better product offerings.