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13min chapter
Episode 586 | Mastering Customer Interviews with Michele Hansen
Startups For the Rest of Us
Understanding User Intent through Feature Requests
This chapter explores the practical use of feature requests in customer research, focusing on grasping user intent rather than immediate feasibility. It emphasizes the integration of customer insights into workflows and the importance of empathetic listening during interviews to uncover real needs and challenges. The discussion highlights a structured approach to interviews, linking it to the Jobs to be Done framework for better alignment between product vision and customer expectations.
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