Mostly Technical

Sweet Hang #1: Fever Dream w/ Michele Hansen

Sep 25, 2025
In this engaging conversation, Michele Hansen, CEO of Geocodio and author of Deploy Empathy, shares her insights on customer interviews and product development. She emphasizes the importance of understanding user workflows to inspire better product tweaks. The hosts also chat about Aaron's upcoming vision quest and skincare tips, while Michele raises attention to the need for hands-on learning in coding through real-world projects. They touch on Geocodio's innovative geocoding solutions and Michele's plans for updating her book with fresh content on AI.
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ANECDOTE

Michele’s Background And Roles

  • Michele Hansen introduced herself as CEO and co-founder of Geocodio and author of Deploy Empathy.
  • She also co-hosted the Software Social podcast and has been active in the Laravel community.
ANECDOTE

Laracon Backstage Puppet Memory

  • Michele recounts meeting Ian at Laracon 2017 and remembering a backstage puppet room moment.
  • She describes the room as creepy and jokes about possibly misremembering it due to bronchitis.
INSIGHT

Prime Your Brain Before A Retreat

  • Preparing prompts and preloading your brain helps generate breakthroughs during a short offline retreat.
  • Michele suggests priming context, then letting ideas percolate while disconnected from digital distractions.
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