Startups For the Rest of Us Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
22 snips
Oct 21, 2025 
Laura Sprinkle, founder of Rootabl and an affiliate marketing expert, shares her insights from MicroConf Europe 2025. She discusses the vibrant and friendly atmosphere of the conference, the appeal of Istanbul, and standout talks on AI and lifecycle marketing. Laura presents a condensed guide to successful affiliate programs, emphasizing networking's importance in the entrepreneurial journey. The engaging conversations also cover lessons on SaaS growth and practical applications of AI in marketing, making for a rich, informative recap.
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Generous, Low‑Ego Community
- MicroConf Europe attracts a diverse, generous crowd spanning 40 countries and many revenue stages.
- The vibe is collaborative and low-ego, making high-value peer networking surprisingly easy.
Fix Lifecycle Before Chasing Leads
- Before chasing more leads, optimize lifecycle marketing and lead magnets to extract more value from current traffic.
- Audit your funnel conversion rates before investing heavily in top‑of‑funnel acquisition.
Relationships Outlast Talks
- Conferences deliver strategies and inspiration, but relationships are the durable value that help founders through hard times.
- Prioritize meaningful connections at events over passive information consumption.
