Laura Sprinkle

Laura Sprinkle, Founder & CEO of Rootabl, dives into the world of affiliate marketing and high-stakes online launches. She reveals how strategic partnerships can drive multi-million-dollar businesses in just 60 days. Listeners will learn about the importance of affiliate relationships, effective incentives, and contest-driven engagement. Laura shares her experience in turning around failing launches and discusses essential email marketing techniques. This conversation is filled with actionable insights for creators looking to scale their businesses through collaboration.

In this conversation with Laura Sprinkle, founder of Rootabl, she shares her journey from reaching $5,000 MRR to the ambitious goal of $25,000 MRR. They tackle challenges like customer churn and onboarding hurdles while emphasizing the importance of personal branding in building trust. Laura reveals how targeted outreach can drive predictable revenue and why narrowing her audience may yield better results. Plus, learn about the concept of concierge migrations as a unique growth strategy and when to prioritize new features versus refining existing ones.

Laura Sprinkle, founder of Rootabl and an affiliate marketing expert, shares her insights from MicroConf Europe 2025. She discusses the vibrant and friendly atmosphere of the conference, the appeal of Istanbul, and standout talks on AI and lifecycle marketing. Laura presents a condensed guide to successful affiliate programs, emphasizing networking's importance in the entrepreneurial journey. The engaging conversations also cover lessons on SaaS growth and practical applications of AI in marketing, making for a rich, informative recap.