The Nathan Barry Show

How Your Business Can Make $1,000,000 From Partnerships (in 60 Days) | 064

Feb 13, 2025

Laura Sprinkle, Founder & CEO of Rootabl, dives into the world of affiliate marketing and high-stakes online launches. She reveals how strategic partnerships can drive multi-million-dollar businesses in just 60 days. Listeners will learn about the importance of affiliate relationships, effective incentives, and contest-driven engagement. Laura shares her experience in turning around failing launches and discusses essential email marketing techniques. This conversation is filled with actionable insights for creators looking to scale their businesses through collaboration.

57:20

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Episode guests

Laura Sprinkle

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Episode notes

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Quick takeaways

Affiliate marketing can account for up to 95% of sales during product launches by leveraging trusted recommendations from affiliates.

The Profitable Partnership Flywheel's four steps—attract, activate, amplify, and appreciate—are critical for establishing and nurturing successful affiliate relationships.

Building authentic connections with affiliates and engaging them through regular updates and incentives greatly enhances their motivation and overall sales performance.

Deep dives

The Power of Affiliate Marketing

Affiliate marketing significantly increases revenue potential for product launches, often sourcing up to 95% of sales from affiliates. Experts emphasize the substantial impact that affiliates have in reaching larger audiences and building trust through recommendations. This method allows creators to pay individuals they know instead of corporations, ultimately fostering a more supportive marketing environment. Successful launches leverage existing networks, showcasing the importance of building authentic relationships with potential affiliates.

Intro

3min

Mastering Product Launches with Affiliates

15min

Strategic Launch Planning and Affiliate Dynamics

10min

Building Profitable Partnerships

21min

Navigating the Line Between Cold and Warm Email Pitches

2min

Strategic Networking for Affiliates

4min

Strategies for Building Successful Affiliate Partnerships

3min

Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.

We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.

Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.

Timestamps:

00:00 – Introduction

01:12 - What is a Launch Manager?

02:32 - The Launch Window Strategy

03:38 - Behind-the-Scenes of Big Launches

05:24 - Why You Should Use Affiliates

09:18 - Turning a Failing Launch Around

11:17 - Best Affiliate Prizes & Incentives

15:14 - Helping Affiliates Sell More

17:02 - How to Plan an Affiliate Launch

22:30 - Beginner vs. Advanced Affiliate Programs

24:13 - Commission Structures & Trends