Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.
We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.
Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.
Timestamps:
00:00 – Introduction
01:12 - What is a Launch Manager?
02:32 - The Launch Window Strategy
03:38 - Behind-the-Scenes of Big Launches
05:24 - Why You Should Use Affiliates
09:18 - Turning a Failing Launch Around
11:17 - Best Affiliate Prizes & Incentives
15:14 - Helping Affiliates Sell More
17:02 - How to Plan an Affiliate Launch
22:30 - Beginner vs. Advanced Affiliate Programs
24:13 - Commission Structures & Trends
27:04 - The Profitable Partnerships Flywheel Explained
29:02 - Why Appreciating Affiliates Matters
32:29 – How to Activate Your Affiliates
39:08 - The Relationship Rings Model
46:14 - How to Reach Out to Potential Affiliates
50:10 - Networking & Events for Affiliate Growth
53:30 – Closing thoughts
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Follow Laura:
Website - https://laurasprinkle.com
Rootabl - https://rootabl.com/special-offer
Instagram - https://www.instagram.com/imlaurasprinkle
Linked-In - https://www.linkedin.com/in/imlaurasprinkle
Featured in this episode:
Marie Forleo's B-School (Course)- https://www.marieforleo.com/bschool
Rock Your Affiliate Program - https://laurasprinkle.com/lets-rock-together
Amy Porterfield - https://www.amyporterfield.com
Selena Soo - https://www.selenasoo.com
Rootabl (10% discount) - https://rootabl.com
Creator Flywheel's Course - https://creatorflywheels.com
Kate Northrup - https://katenorthrup.com
Chris Brogan - https://chrisbrogan.com
Highlights
07:33 – Overcoming Fear When Launching with Affiliates
16:20 – Why Leading Indicators Matter
34:31 – Bigger Audiences Don’t Always Mean Better Affiliates
36:45 – The Difference Between Perceived Value and Monetary Value
48:20 – Why Personal Outreach is Important
50:17 – How In-Person Events Help Build Relationships
