The Nathan Barry Show Build a $25K/Month Software Business (Full Strategy) | 067
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Mar 6, 2025 
In this conversation with Laura Sprinkle, founder of Rootabl, she shares her journey from reaching $5,000 MRR to the ambitious goal of $25,000 MRR. They tackle challenges like customer churn and onboarding hurdles while emphasizing the importance of personal branding in building trust. Laura reveals how targeted outreach can drive predictable revenue and why narrowing her audience may yield better results. Plus, learn about the concept of concierge migrations as a unique growth strategy and when to prioritize new features versus refining existing ones.
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Early-Stage Churn
- High churn in early-stage SaaS is normal and expected, not a death sentence.
- Churn will decrease as the product improves and the customer base matures.
Addressing Churn
- Identify the biggest reasons for customer churn to address the root causes.
- Look for patterns in churn reasons, such as difficulty in setup or expectation mismatches.
Direct Sales Flywheel
- Nathan Barry used the "direct sales flywheel" to grow ConvertKit's MRR from $2,000 to $100,000 in 12 months.
- This flywheel focuses on identifying leads, outreach, sales calls, migrations, testimonials, and referrals.