Startups For the Rest of Us

Episode 785 | Choosing Between AI Products, Building Multiple Apps, and More Listener Questions (A Rob Solo Adventure)

60 snips
Jul 29, 2025
Dive into the dilemmas entrepreneurs face when choosing between multiple AI product ideas. Discover insights on how niche positioning can impact future growth and the delicate balance of pricing strategies. Learn when to narrow your ideal customer profile and the crucial elements of project specifications when collaborating with agencies. This engaging discussion tackles the complexities of evaluating startup concepts and emphasizes the importance of understanding customer perspectives in a competitive market.
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ADVICE

Choosing Between Two AI Products

  • Choose product ideas based on your gut and personal willingness to accept risk or sacrifice chance of success.
  • Regulatory hurdles often make healthcare AI projects harder to bootstrap compared to market research AI tools.
ADVICE

Start Niche, Expand Later

  • Don't fear niching down early; you can always expand your market later with new marketing efforts.
  • Many successful SaaS companies started niche and broadened over time by rebranding and expanding features.
ADVICE

When to Lower Prices

  • Lower prices when customers churn due to cheaper, acceptable alternatives and price sensitivity.
  • Adjust pricing based on market shifts, competition, and external factors like layoffs or budget freezes.
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