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23min chapter
Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
Startups For the Rest of Us
Customer-Led Growth in SaaS Marketing
This chapter explores the evolution of marketing strategies within SaaS businesses, emphasizing the importance of customer engagement and retention beyond mere acquisition. It advocates for a customer-led growth framework that focuses on understanding customer experiences and needs through regular insights and interviews. The discussion critiques traditional sales funnels, highlighting the significance of adapting marketing approaches to reflect the ongoing nature of customer relationships and the necessity for continuous research.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode