Creator Science #176: April Dunford – How self-publishing a book exploded her client service business.
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Jan 2, 2024 
April Dunford, author of "Obviously Awesome," is a seasoned startup executive turned independent consultant. She shares how self-publishing her book transformed her client service business, attracting high-caliber clients and enhancing financial success. April discusses the shift from traditional to self-publishing, emphasizing creative freedom and strategic marketing. She dives into client qualification strategies and how these innovations led to deeper business discussions. Her insights on balancing entrepreneurship and personal fulfillment are both inspiring and practical.
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Career Shift to Consulting
- April Dunford initially aimed to be a VP of Marketing, holding the position seven times.
- After a negative experience, she transitioned to consulting, focusing on product positioning.
Avoid Bad Clients
- Instead of blaming clients for bad experiences, focus on improving client selection and engagement models.
- Refine your process to avoid bad client experiences altogether.
Niche Down for Higher Value
- Specialize in a niche like B2B tech companies with sales teams and market traction.
- This focused approach allows for higher pricing and better results.
