Creator Science

#176: April Dunford – How self-publishing a book exploded her client service business.

Jan 2, 2024

55:00

Snipd AI

Guest April Dunford, author of Obviously Awesome, shares her journey of self-publishing a book that transformed her consulting business. She discusses attracting high caliber clients, her process for qualifying them, and the frustrations and successes of self-publishing. She also mentions the benefits of working with Page Two for editing and production.

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Quick takeaways

Positioning is key for success in the market and attracting high caliber clients.

Self-publishing offers flexibility, creative control, and financial benefits while leveraging word-of-mouth and a well-planned launch strategy.

Running a solo business provides freedom in client selection and decision-making, requiring high-quality work and reputation for attracting high-paying clients.

Deep dives

HubSpot's Sales Hub: Boosting Sales Productivity

HubSpot's new sales hub offers an intuitive prospecting workspace and AI-powered tools to reduce workload and enhance lead management. With automation across the sales pipeline, teams can save time and focus on connecting with customers to close more deals.

Product Launch and Marketing Strategies for Books

02:41

Books Are The Self-Serve Product

03:01

Being A Facilitator And Teacher With A 65k-86k Framework (April Dunford)

04:05

April Dunford's Expertise in Product Positioning and Startups

01:16

Introduction

2min

Teachable's AI Hub and April Dunford's Career Goals

2min

Transitioning to Consulting and Finding the Right Clients

14min

The Evolution of the Business and the Power of Facilitation in Positioning

5min

Self-Publishing a Book: Transforming a Consulting Business

12min

Self-publishing a Book and the Frustration of Giving It Away

3min

Self-Publishing Success with Page Two

19min

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.

April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.

Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.

In this episode, you'll learn