Creator Science

#176: April Dunford – How self-publishing a book exploded her client service business.

Jan 2, 2024

April Dunford, author of "Obviously Awesome," is a seasoned startup executive turned independent consultant. She shares how self-publishing her book transformed her client service business, attracting high-caliber clients and enhancing financial success. April discusses the shift from traditional to self-publishing, emphasizing creative freedom and strategic marketing. She dives into client qualification strategies and how these innovations led to deeper business discussions. Her insights on balancing entrepreneurship and personal fulfillment are both inspiring and practical.

55:00

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Episode guests

April Dunford

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Quick takeaways

Positioning is key for success in the market and attracting high caliber clients.

Self-publishing offers flexibility, creative control, and financial benefits while leveraging word-of-mouth and a well-planned launch strategy.

Running a solo business provides freedom in client selection and decision-making, requiring high-quality work and reputation for attracting high-paying clients.

Deep dives

HubSpot's Sales Hub: Boosting Sales Productivity

HubSpot's new sales hub offers an intuitive prospecting workspace and AI-powered tools to reduce workload and enhance lead management. With automation across the sales pipeline, teams can save time and focus on connecting with customers to close more deals.

Product Launch and Marketing Strategies for Books

02:41

Books Are The Self-Serve Product

03:01

Being A Facilitator And Teacher With A 65k-86k Framework (April Dunford)

04:05

April Dunford's Expertise in Product Positioning and Startups

01:16

Intro

2min

The Transformative Power of Self-Publishing and Impactful Work

2min

Crafting Client Connections

14min

Transforming Client Services Through Strategic Positioning

5min

From Traditional Publishing to Self-Publishing Success

12min

Self-Publishing Success

6min

Mastering Self-Publishing Strategies

12min

Embracing Solo Entrepreneurship

4min

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.

April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.

Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.

In this episode, you'll learn