Creator Science cover image

Creator Science

#176: April Dunford – How self-publishing a book exploded her client service business.

Jan 2, 2024
April Dunford, author of "Obviously Awesome," is a seasoned startup executive turned independent consultant. She shares how self-publishing her book transformed her client service business, attracting high-caliber clients and enhancing financial success. April discusses the shift from traditional to self-publishing, emphasizing creative freedom and strategic marketing. She dives into client qualification strategies and how these innovations led to deeper business discussions. Her insights on balancing entrepreneurship and personal fulfillment are both inspiring and practical.
55:00

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Positioning is key for success in the market and attracting high caliber clients.
  • Self-publishing offers flexibility, creative control, and financial benefits while leveraging word-of-mouth and a well-planned launch strategy.

Deep dives

HubSpot's Sales Hub: Boosting Sales Productivity

HubSpot's new sales hub offers an intuitive prospecting workspace and AI-powered tools to reduce workload and enhance lead management. With automation across the sales pipeline, teams can save time and focus on connecting with customers to close more deals.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner