#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Mastering Self-Publishing Strategies
This chapter explores the key strategies for successful self-publishing, comparing it to traditional publishing and emphasizing the importance of audience engagement over accolades. The speaker shares insights on effective marketing techniques, including leveraging social media and promotional tactics to maintain sales momentum post-launch. Additionally, the chapter discusses the structured approach to product launches, detailing phases and strategies that can lead to sustained success in the book market.
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