#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Crafting Client Connections
This chapter chronicles the journey of an independent consultant who transformed her consulting business through a bestselling book on product positioning. It highlights her innovative approach to client qualification and the importance of selective engagement, leading to enhanced financial success. The discussion also contrasts traditional and self-publishing, revealing how strategic decisions can shape both service delivery and client relationships.
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