Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand.—Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to—Thank you to our wonderful sponsors for supporting this podcast:• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Camille:• Twitter: https://twitter.com/camillericketts• LinkedIn: https://www.linkedin.com/in/camillericketts/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—People referenced:• Ivan Zhao: https://www.linkedin.com/in/ivanhzhao/• Simon Last: https://www.linkedin.com/in/simon-last-41404140/• Lexie Barnhorn: https://www.linkedin.com/in/alexisbarnhorn/• Ben Lang: https://www.linkedin.com/in/benmlang/• Claire Butler: https://www.linkedin.com/in/clairetbutler/• Jessi Craige Shikman at First Round: https://firstround.com/person/jessi-craige-shikman/• Brett Berson at First Round: https://firstround.com/person/brett-berson/• Josh Kopelman at First Round: https://firstround.com/person/josh-kopelman/#mystory• Shaun Young on LinkedIn: https://www.linkedin.com/in/shaunyou/• David Pierce at The Verge: https://www.theverge.com/authors/david-pierce• Francisco Cruz-Mendoza: https://www.linkedin.com/in/franciscocrz/• Emma Yee Yick: https://www.linkedin.com/in/emmayeeyick/ Additionally, Camille would love to shout out Nate Martins and Andrea Lim, who ran Notion’s content program:• Nate Martins: https://www.linkedin.com/in/nate-martins/• Andrea Lim: https://www.linkedin.com/in/andreawlim/Content and companies referenced:• Community & Content Resources: https://camnotes.notion.site/Community-Content-Resources-f18fb1db2d094ec2a4140a7737fae362• Station F: https://stationf.co/• Figma: https://www.figma.com/• Canva: https://www.canva.com/• Stripe: https://stripe.com/• Stripe Atlas: https://stripe.com/atlas• Salesforce: https://www.salesforce.com/• First Round Review: https://review.firstround.com/• Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• The Only App You Need for Work-Life Productivity: https://www.wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800• Product Hunt: https://www.producthunt.com/Referenced in lightning round:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• April Dunford on Lenny’s podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/• April Dunford’s guest post in Lenny’s newsletter: https://www.lennysnewsletter.com/p/positioning• Harry Stebbings’s podcast, 20VC: https://www.thetwentyminutevc.com/podcast/• Lenny on 20VC: https://www.thetwentyminutevc.com/lenny-rachitsky/• Tár: https://www.imdb.com/title/tt14444726/• Fleishman Is in Trouble: https://www.hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c• Notion: https://www.notion.so/• Arc: https://arc.net/• Superhuman: https://superhuman.com/• Cron: https://cron.com/—In this episode, we cover:(00:00) Camille’s background(05:43) What it was like working with Elon Musk(07:38) Working at Notion in the early days(12:16) What is community-led growth?(15:48) How Notion measured the impact of marketing efforts(16:35) The most successful community efforts at Notion(18:24) Why metrics aren’t always necessary for community growth (19:52) When it makes sense to invest in community-led growth(21:34) How creators make money using Notion(23:12) The Ambassador Program and Champions Program at Notion(27:20) Why founders should consider investing in community and delay monetizing some features(31:03) Companies that have done well in building community(32:54) How to determine the level of community engagement appropriate for your company to invest in(34:00) Using Camille’s 2x2 grid to implement community(36:42) How to launch an ambassador program(41:22) Advice for founders who want to build community(47:17) How Lenny got his first 500 newsletter subscribers(48:58) Examples of Camille’s most impactful content marketing(51:20) Content-market fit: how to determine the needs of your reader (53:37) Content categories and the time it takes to create top-notch content(57:02) The future of comms and how the press helped Notion grow(1:01:35) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Today we’re talking to Camille Ricketts (@camillericketts), the superstar Head of Marketing for Notion.If you know what Notion is, you are likely obsessed with it.But if you don’t, here’s our best shot at explaining the software: Notion is an all-in-one workspace for note-taking, project management and task management. Most importantly, Notion is modular. People can remix and reuse the templates they offer to create their own powerful tools. That’s where the community comes in.Kev, Kai and I all have roots in the Bay Area, and when we rub elbows with folks in tech we’re always curious about who out there is using digital platforms to connect people in interesting and innovative ways. Recently, a number of people we respect have begun to singing the praises of Notion and Camille, so we’re so stoked to have her on the podcast.Since she started as Head of Marketing, she and her team have invested in Notion superusers, swelling their ranks and meetup numbers in the name of educating even more Notion-curious people about what the platform is capable of.  If you want to get involved with Notion, download their app or go to their website: notion.soGrab your copy of GET TOGETHER—our handbook on community-building 🔥: bit.ly/gettogetherbook 

In this conversation with Camille Ricketts, a former Co-Head of Marketing at Notion and comms manager at Tesla, the power of storytelling in business is explored. Camille outlines how content marketing fuels growth and customer loyalty. She emphasizes the importance of qualitative feedback and effective narratives, sharing insights on successful content strategies in tech. From tackling AI's impact on creativity to nurturing authentic customer relationships, her insights are invaluable for founders and finance leaders aiming to leverage storytelling for success.

Former Head of Marketing at Notion, Camille Ricketts, shares insights on positioning Notion as a broad product, building an engaged community, partnering with influencers, infusing emotion into marketing strategy, and advice for community-led growth.

Camille Ricketts, operating partner at Emergence Capital, discusses her background from First Round Capital to Notion and the White House's US Digital Service. She shares strategies for user onboarding, tutorial content creation, and generating case studies. The podcast also dives into Notion's go-to-market approach and successful creator marketing campaigns.

Camille Ricketts, CMO at Notion, discusses how they built a multi-billion dollar brand by humanizing enterprise marketing. They focus on segmentation, storytelling, and the consumerization of the enterprise. Their team of less than 10 marketers has been able to create a brand valued at over 2 billion dollars. They also talk about their marketing tactics, measuring success, and the importance of supporting enthusiastic individuals in the global community.

In this episode: Melody McCloskey - CEO of StyleSeat, a booking platform that connects stylists and beauty professionals with clients. Since its founding in 2011, StyleSeat has powered 150 million beauty appointments and generated over $6.5 billion in revenue for beauty professionals. The company has created a loyal community of the country’s leading hair, makeup and nail stylists.Camille Ricketts - Head of Marketing at Notion, a popular workspace collaboration and productivity tool that has developed an almost cult-like following of users.Eric Lam - Founder of AspireIQ, an influencer marketing and community building platform that works with big brands like Walmart and Marriott as well as with startups to help them identify and activate their most valuable brand advocates, empowering them to share their passion for their favorite brands with the world."4B with Margit" is a Clubhouse show for raw and unfiltered advice from comms and marketing experts who have seen it all, as well as insider stories from the builders and pioneers who were in the trenches. Think “Scandal” meets “Halt and Catch Fire.” Catch it live Wednesdays 4-5 PST.  For our upcoming schedule of Clubhouse conversations, visit a16z.com/clubhouse. 

Camille Ricketts, expert on building communities and creating top notch content strategy, discusses leveraging existing strengths of the Notion community, developing a content strategy based on deep customer understanding and personas, and amplifying word of mouth through community efforts. She also talks about the importance of building a teaching culture, hiring the right marketing and growth leaders, and discusses collaboration apps, social media apps, and tech trends.

Camille Ricketts, Former Head of Marketing at Notion, discusses content marketing strategies, the importance of understanding the audience, unconventional content strategies by companies like Figma and Duolingo, evolving skills in content marketing, the impact of AI on marketing, founder involvement in marketing, and the significance of aspirational users and A24's success.

Camille Ricketts, Head of marketing at Notion, discusses the importance of community building, marketing strategies for different industries, the challenges of being a founder, and building beachhead personas for collaborative project management with Notion.