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Grow & Tell
Community-Led Growth: Camille Ricketts on marketing at Notion
Sep 18, 2023
Former Head of Marketing at Notion, Camille Ricketts, shares insights on positioning Notion as a broad product, building an engaged community, partnering with influencers, infusing emotion into marketing strategy, and advice for community-led growth.
51:51
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Quick takeaways
- Embracing community-led growth as a marketing strategy to make the product ubiquitous and amplify reach through advocates, influencers, and word-of-mouth.
- Fostering a sense of community within the company to facilitate creativity and innovation by valuing cross-functional collaboration and recognizing diverse contributions.
Deep dives
Community-led growth as a marketing strategy
Notion embraced the concept of community-led growth as a marketing strategy, aiming to make the product as ubiquitous as possible. They focused on building a community of advocates and engaged with ambassadors and influencers to amplify the Notion experience. The goal was to hear about Notion from all sides, including billboards, social media, and word-of-mouth. The community played a vital role in generating user stories, providing feedback, and spreading awareness through their own networks.
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