Grow & Tell Community-Led Growth: Camille Ricketts on marketing at Notion
18 snips
Sep 18, 2023 Former Head of Marketing at Notion, Camille Ricketts, shares insights on positioning Notion as a broad product, building an engaged community, partnering with influencers, infusing emotion into marketing strategy, and advice for community-led growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Early Conversations and Priorities
03:11 • 15min
Moments of Unexpected Success and Impact
18:35 • 2min
The Power of Influencer Marketing and Leveraging TikTok
20:14 • 14min
Design Aesthetics and Brand Campaigns
33:57 • 10min
The Power of Collaboration and Building a Complementary Marketing Team
44:17 • 2min
Learning, Growing, and Building Empathy in a Rapidly Growing Company
45:51 • 6min