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10min chapter
Community-Led Growth: Camille Ricketts on marketing at Notion
Grow & Tell
Design Aesthetics and Brand Campaigns
This chapter explores the unique design aesthetic of Notion and the strategies behind their brand campaigns. It discusses the development of the design aesthetic, the role of illustrator Roman Muradov, and the creation of aesthetic rules for consistency and memorability. The chapter also delves into Notion's brand campaigns, including showcasing the interface for personal and professional tasks, and the 'for your life's work' campaign featuring people managing their life and work with Notion.
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