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14min chapter
Community-Led Growth: Camille Ricketts on marketing at Notion
Grow & Tell
The Power of Influencer Marketing and Leveraging TikTok
This chapter explores Notion's use of influencers in their community-led growth strategy, focusing on their experiences with reaching out to influencers, working with agents, and hiring an influencer manager. It discusses the channels used for influencer marketing, with a particular emphasis on YouTube and TikTok. The impact of TikTok in driving leads and signups, as well as its role in talent recruiting, is also discussed.
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