The Power of Influencer Marketing and Leveraging TikTok

Camille Ricketts, former Head of Marketing at Notion, shares how Notion through community.

You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth.

As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled Notion to take off like a rocket ship.

On this week's episode, Alex and Camille discuss:

• Positioning Notion as a broad product for B2B & B2C
• Building and scaling an engaged community
• Partnering with ambassadors and influencers
• Infusing ubiquity and emotion into Notion’s marketing strategy
• Advice for community-led growth