The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP135: How Communities Propelled Notion to a $2 Billion Valuation
Jul 21, 2020
Camille Ricketts, Head of marketing at Notion, discusses the importance of community building, marketing strategies for different industries, the challenges of being a founder, and building beachhead personas for collaborative project management with Notion.
34:45
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Notion has found success in targeting innovation teams within larger corporations who pioneer new workflows, leading to a groundswell in different communities.
- Notion's content strategy focuses on customer stories, tutorials, and examples to make their product accessible and relatable.
Deep dives
Building a Diverse Marketing Team
Camille Ricketts discusses the marketing team at Notion, which consists of seven people covering various disciplines, including design, product marketing, content marketing, and community marketing. They have also recently hired their first performance marketer. Their focus is currently on top-of-funnel customer acquisition and breaking into new communities.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
