The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

EP135: How Communities Propelled Notion to a $2 Billion Valuation

Jul 21, 2020

Camille Ricketts, Head of marketing at Notion, discusses the importance of community building, marketing strategies for different industries, the challenges of being a founder, and building beachhead personas for collaborative project management with Notion.

34:45

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Episode guests

Camille Ricketts

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Episode notes

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Quick takeaways

Notion has found success in targeting innovation teams within larger corporations who pioneer new workflows, leading to a groundswell in different communities.

Notion's content strategy focuses on customer stories, tutorials, and examples to make their product accessible and relatable.

Deep dives

Building a Diverse Marketing Team

Camille Ricketts discusses the marketing team at Notion, which consists of seven people covering various disciplines, including design, product marketing, content marketing, and community marketing. They have also recently hired their first performance marketer. Their focus is currently on top-of-funnel customer acquisition and breaking into new communities.

Introduction

3min

Marketing Strategies, Community Expansion, and Success in Different Industries

4min

Collaboration as a Core Competency

23min

Observations on Entrepreneurship and the Challenges of Being a Founder

2min

Building Beachhead Personas and Collaborative Project Management with Notion

4min

In this episode of the GrowthTLDR, we talk to Camille Ricketts, the head of marketing at Notion.

Notion's last raise was $68 million, and they've quickly become the go-to collaboration tool for many companies.

Camille talks about what it's like to be leading the marketing team in such a fast-growing company. We talk about what Camille and her team are most focused on right now, including the hires she plans to make. We discuss the importance of community, and how marketing can help build it, and how can you build beach head personas for your product.

Happy Growing!

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