Lenny's Podcast: Product | Growth | Career

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

Dec 11, 2022

Camille Ricketts, Notion's first marketing hire and former content lead at First Round Capital, shares her remarkable journey from journalism to tech. She dives into the transformative power of community-led growth, emphasizing its role in Notion's success. Camille highlights the importance of onboarding experiences in B2B SaaS and offers insights on how to nurture brand loyalty through community engagement and effective content strategies. Her anecdotes reflect the strong emotional connections built within teams during high-pressure phases, making for an inspiring listen!

01:07:35

Creator website

Episode guests

Camille Ricketts

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Align content with audience needs to provide value and address pain points.

Nurturing a passionate community can drive product ubiquity through word-of-mouth recommendations.

Successful content marketing requires identifying content market fit and providing valuable insights for the target audience.

Deep dives

The Importance of Content Market Fit

When creating content, it is crucial to consider the audience and their specific needs and pain points. Content should aim to provide value and address these needs, whether it is helping people get promoted, avoid failure, or reduce anxiety. By aligning content with the audience's needs, it becomes a valuable resource that can attract and engage the target audience.

Community Led Growth Initiatives That Really Drove Growth at Notion

01:36

Why Is Content Market Fit Important

02:04

Different Forms of Community for Product Market Fit

03:24

Building the Community at Notion

01:29

Intro

3min

The Critical Role of Onboarding in B2B SaaS Success

3min

Lessons from the Startup Trenches

6min

Harnessing Community for Business Growth

17min

Harnessing Community for Growth: Insights from Successful Companies

4min

Building Communities for Product Success

14min

Building Communities Through Content

14min

Lightning Round Insights

7min

Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand.

—

Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to

—

Thank you to our wonderful sponsors for supporting this podcast:

• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/

• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

—

Where to find Camille:

• Twitter: https://twitter.com/camillericketts

• LinkedIn: https://www.linkedin.com/in/camillericketts/

—