Lessons from the Startup Trenches | 6min snip from Lenny's Podcast: Product | Growth

Get the app

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

Lenny's Podcast: Product | Growth | Career

chevron_right

notes

CHAPTER

Lessons from the Startup Trenches

This chapter chronicles the speaker's journey working closely with a successful entrepreneur and the key lessons learned in high-pressure environments. It reflects on the camaraderie and challenges faced during the formative days at Notion, highlighting the emotional connections created through shared experiences and the impact of a supportive community during crises.

00:00

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand.

—

Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to

—

Thank you to our wonderful sponsors for supporting this podcast:

• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/

• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

—

Where to find Camille:

• Twitter: https://twitter.com/camillericketts

• LinkedIn: https://www.linkedin.com/in/camillericketts/

—